Fight the Darkness of Alzheimer’s by Supporting The Longest Day

As the summer solstice approaches, people across the country are preparing to turn the longest day of the year into a powerful force for good. The Longest Day®, held annually on the summer solstice, is more than just a date on the calendar—it’s a global movement to fight the darkness of Alzheimer’s and all other forms of dementia.

Organized by the Alzheimer’s Association, The Longest Day empowers participants to choose an activity they love and turn it into a fundraising opportunity. Whether it’s running a marathon, hosting a bridge tournament, baking with friends, or organizing a community picnic, individuals and teams come together to raise funds and awareness for a cause that touches millions of lives.

Every dollar raised through The Longest Day helps fuel critical research, provide support for caregivers and families, and promote advocacy efforts aimed at ultimately ending Alzheimer’s disease. The event is deeply personal for many participants, who dedicate their efforts in honor of loved ones affected by dementia.

“Alzheimer’s doesn’t take a break, and neither do we,” said a Sharon Connolly, Program Manager, Alzheimer's Association Illinois Chapter. “On The Longest Day, we shine a light on the millions of people facing this devastating disease and show them they’re not alone.”

This year’s summer solstice falls on Friday, June 20, but participants are encouraged to fundraise on any day that works for them now and throughout the year. Whether joining a local event or launching their own, individuals of all ages and backgrounds are invited to take part.

Here are some great fundraising ideas:

• Hold a bake sale

• Organize a read-a-thon and ask for donations for every page or chapter read

• Host a volleyball, softball or video game tournament

• Host an office casual dress day at your office

• Do an Email blitz to friends, family and co-workers

• Get your kid's sports team to host a car wash, game day tournament or lesson to donate

-Whatever your passion or hobby is turn it into a Longest Day fundraiser

Contact: Sharon Connolly, Program Manager

847.324.0384

sbconnolly@alz.org

To learn more, register, or donate, visit alz.org/thelongestday. Together, we can outshine the darkness of Alzheimer’s—one action, one memory, one day at a time.